Barker on the Market

Mike Barker, Investment & Retirement Management looks at the Dow and the importance of the 10,600 level, the market’s reaction to economic news, the U.S. Greek and EU governments move to place limits on credit-default swaps, the Dodd bill and the upcoming Fed meeting


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CRI’s Werner Braun

Werner Braun, President, Carpet & Rug Institute discusses Surfaces the group’s efforts to build awareness to the group’s seal of approval among retailers and the recent additions to the seal of approval program including a pet stain and odor category and the addition of a platinum level to the extractor and systems category.


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Paul Friederichsen on Managing Brands - Part 3

3 of 3 - Paul Friederichsen, President Brand Biz discusses managing brands in a PR crisis touching on Toyota’s reaction to its recent recall situation and Tiger Wood’s problems. Friederichsen also talks about the real story behind directing marketing efforts toward women.


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Paul Friederichsen on Managing Brands - Part 2

2 of 3 - Paul Friederichsen, President Brand Biz discusses managing brands in a PR crisis touching on Toyota’s reaction to its recent recall situation and Tiger Wood’s problems. Friederichsen also talks about the real story behind directing marketing efforts toward women.


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Paul Friederichsen on Managing Brands - Part 1

1 of 3 - Paul Friederichsen, President Brand Biz discusses managing brands in a PR crisis touching on Toyota’s reaction to its recent recall situation and Tiger Wood’s problems. Friederichsen also talks about the real story behind directing marketing efforts toward women.


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